Healthcare Strategist & Entrepreneur

Shaonie Maitrra brings over 16 years of cross-sector experience spanning healthcare, IT, and consumer marketing, with a deep specialization in the med-tech space. Her career has focused on building impactful strategies across therapeutic areas such as infection prevention, patient monitoring, and orthopedics—delivering measurable growth in market share, brand equity, and commercial performance.

Driving Digital Transformation in Healthcare: Shaonie has led large-scale digital campaigns that blend patient education with conversion-focused marketing. Her approach—anchored in patient-centricity and behavioral insight—has enabled healthcare brands to build trust while driving awareness at scale. By designing end-to-end sales funnels and engagement ecosystems, she has helped brands stand out in highly competitive markets.

Strategic KOL Engagement & Education: Recognized for her strategic approach to Key Opinion Leader (KOL) management, Shaonie has developed and executed professional education programs that foster long-term brand loyalty. Her work with clinical stakeholders ensures brands don’t just gain awareness—they earn influence.

Leadership Across Ecosystems: Shaonie’s strength lies in her ability to align internal teams and external partners—working seamlessly with hospitals, distributors, and clinics to drive sustainable outcomes. Her collaborative approach has led to enduring partnerships and scalable healthcare solutions across India and the Middle East.